Can this Google TV be the underdog in the affordable big-screen smart TV battles?

If you’re looking for a big screen TV without having to spend a lot of money, your choices usually revolve around Android TVs from brands (best known for their smartphones) including Xiaomi and OnePlus. That is, if you stay away from the clutter created by many unknown brands residing mostly on shopping websites. Most of them are offers that are too good to be true.

Your viable choices may have suddenly widened. If you’ve heard of Skyworth (they also have the license to use the Toshiba brand in Asia), you might already be familiar with another TV brand they have called Coocaa. Having experienced their Metz range of TVs a few years ago and coming back impressed, expectations inevitably build from a known base. For starters, it set out to differentiate itself from the Xiaomi(s) of the TV world with a newer operating system – Google TV instead of Android TV.

The Coocaa Google TV range offers three screen sizes. The 43Y72 is priced at 26,999, the 55Y72 costs approximately 37,999 and the 65Y72 will set you back 55,999. In comparison, the Xiaomi Mi TV 5X lineup stacks up like this – the 43-inch option costs 31,999, the 50-inch television for 40,999, while the top-end 55-inch screen option carries a sticker price of 46,999. There is no 65-inch variant.

So there’s no doubt that for every rupee you spend, Coocaa Google TV options, with all the bells and whistles of 4K plus the latest generation Google TV system, provide better real estate viewing. But that’s only half the picture (no pun intended).

Google TV is an evolution of Android TV, which until now was Google’s premier smart TV platform. Arguably the most popular too, although Samsung and LG remained the significant outliers. There are similarities that you’ll encounter if you’ve used Android TV at some point. Still, the big difference is the push of recommendations, which to be fair, can often get a bit out of control (that’s Google’s headache, not specifically Coocaa’s).

Read also :The best 32-inch TVs to enhance the viewing experience

For example, even if the MX Player TV app is not installed on the TV, you may still see recommendations scattered across sections of the home screen. This is just one example. There are more and more such apps and Google needs to optimize it more.

Still, back to the Google Coocaa 55Y72 TV, and that 55-inch LED panel is impressively bright. So much so, for home use, you’d really want to tone that down. Maybe a tip for Coocaa here – maybe the default settings might be less brilliant for beginners. It just gets uncomfortable at some point. Remember that you will have to set the image according to your preferences for each different application (or source). Also within the Google TV ecosystem, each app needs to be reconfigured for picture settings.

It’s hard to understand whether this is a limitation of Google TV or just the way the Coocaa 55Y72 Google TV has been tuned, but either way, the setup process takes a bit of time if you don’t want the TV to look like something straight out of a store’s demo area.

Once you’ve done that, this direct LED panel shines pretty bright. Native brightness is a good thing to rely on, and we found that after a few hours of use the colors also started to pick up more momentum than they might have been a while ago. just a few hours. This behavior isn’t unique – we’ve seen it before on affordable TVs, perhaps related to panel quality and preset optimisations.

There is no local dimming on this panel, but the contrast (y) bit is still well supported. The sharpness of this display is one of the strong points, which also means you have to adjust the noise-canceling settings for sources or apps you may be using for Full HD or lower resolution content. Otherwise, there may be artifacts or visible distortion around the edges of the subject, for example.

For the Ultra HD ecosystem, the Coocaa 55Y72 Google TV ticks high dynamic range (HDR) with HDR10+ and HLG formats but lacks Dolby Vision (the Xiaomi TV has that though; and it also has the benefit of having Dolby Atmos audio support as well).

It’s rarely said, but for once, the TV’s built-in speakers are loud enough without there being any extreme compromises in sound quality. The thickness of the chamber where the audio hardware resides may have something to do with it, but this is one of those rare affordable TVs where you can pretty much avoid having to spend more money on a sound bar.

When it comes to sound, the HDMI ARC, or Audio Return Channel feature, is a big miss; the new soundbars are easier to control and sound better, compared to optical or coaxial audio.

In a nutshell, the Coocaa 55Y72 Google TV seems to have a lot to offer. It doesn’t buck the trend of a few sprinkled-in compromises for good measure, because that’s exactly what it is with affordable big-screen TVs. The Xiaomi Mi TV 5X might have thought it had an undisputed run, but it doesn’t. It’s a very viable option to consider, also because you save money in the process.


    Vishal Mathur is technology editor for Hindustan Times. When he doesn’t understand technology, he often searches for an elusive analog space in a digital world.
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