Office project planned for Washington Park area in Milwaukee

A building near Milwaukee’s Washington Park will be renovated into offices by its new owner – the latest in a series of developments in this neighborhood near the West Side.

The two-story, 5,726-square-foot former movie theater, 3804 W. Vliet St., recently sold for $249,000 in a deal brokered by NAI Greywolf.

The buyer, Phoenix-based Empire of the Sun Holdings WI LLC, is led by Travis Jack, a managing member of Metz & Associates, an accounting firm with offices in Phoenix and the Milwaukee area.

The building, which now houses Color Wheel Painting LLC, will be converted into the Milwaukee office for Metz & Associates, Jack told the Milwaukee Journal Sentinel.

It will also house other businesses, including a digital marketing firm, trust and property lawyers and an investment advisory firm, and will be known as MKE Business Collective, he said.

Color Wheel will eventually move to a new location, with renovations to the building slated to begin in January, Jack said.

The project is expected to have a budget of $300,000 to $450,000, he said.

“We are planning a restoration of the building’s facade to bring it back to its original historic appearance, polished concrete floors and modern glass offices and conference rooms,” said Jack.

The building was constructed in 1916, according to city appraisal records.

It housed the Lyric Theater until 1952, according to, and then housed a carpet store.

‘A great long-term home’

The offices of Metz & Associates/MKE Business Collective will be the latest in a series of new developments along West Vliet Street east of Washington Park.

Others include the Triciclo Peru restaurant, which opened in 2019; Frozen empanada company Empanadas Pachamama, which is under construction, and frozen fruit confectionery maker Pete’s Pops, which opened in 2018.

Jack said these developments “and conversations with some of the other business owners in the area have made me feel very comfortable about the continued development in the area and that this is a great long-term home for our Wisconsin office”.

Tom Daykin can be emailed at and followed on Instagram, Twitter and Facebook.

Previous Only Food and Courses founder Robbie Lorraine to run the Boys Hall kitchen
Next 'The madness is gone': Toronto sellers need to realize they've missed the top of the market, says real estate agent